BMW moves from movies to comic-books with six-issue set
Ed: Yes, this is about cars, but it's still pretty cool!
BMW was among the first automakers to market its vehicles worldwide with movies made for the Internet. Now it's doing the same thing with comic books.
BMW released a series of eight short films called The Hire between 2001 and 2003. The action thrillers, which run for five to 10 minutes, star British actor Clive Owen as "The Driver."
The otherwise unnamed character defies long odds to complete various missions. They usually involve beautiful women in distress and always include car chases featuring BMWs.
The film series proved so popular that BMW is promoting six comic books that star The Driver. The first two of the six-book series have been released. The rest will appear this year.
Like the movies, the comic books are available online at bmwfilms.com . Dark Horse Comics is publishing print versions that sell for $2.99.
AutoWeek
- posted by BeemerMonkey @ 3:19 PM